About Us

Welcome to nksx.shop, the official online store of Xiapu County Chuishan Daily Necessities Business Department—your go-to destination for thoughtfully crafted wall clocks that blend functionality, style, and lasting quality. Whether you’re decorating a home, office, or commercial space, our clocks are designed to turn timekeeping into a statement of taste.

The Meaning Behind “nksx”

Every letter in “nksx” is more than a random combination—it’s a promise of what our brand stands for, shaping how we design, create, and serve:

  • Nurture – We nurture the art of timekeeping, viewing wall clocks not just as tools, but as pieces that add warmth and character to spaces. Our designs prioritize both beauty and purpose, ensuring each clock feels like a “homey” addition.
  • Keep – We keep our commitment to quality. From selecting durable materials (like scratch-resistant glass, sturdy frames, and reliable movement mechanisms) to rigorous pre-shipment checks, we ensure every clock stands the test of time.
  • Style – We celebrate diverse styles. Whether you prefer minimalist modern, classic vintage, rustic farmhouse, or bold contemporary designs, our collection is curated to match different aesthetics—so you can find a clock that fits your space.
  • Xcellence – We strive for excellence in every detail. From the precision of the clock’s hands to the finish of its frame, no small part is overlooked. Our goal is to deliver products that exceed your expectations, not just meet them.

Our Brand Story

nksx.shop was born from the vision of our founder, Fan Xingshun, in Ningde City, Fujian Province, China. For years, Fan worked in the daily necessities industry, and he noticed a gap: many wall clocks on the market were either poorly made (prone to stopping or fading) or lacked personality (generic designs that failed to enhance spaces). He believed timekeeping should be both reliable and beautiful—and that’s where nksx began.

Starting small, Fan collaborated with local craftsmen to refine clock designs, focusing on two non-negotiables: durability and style. He spent months testing different movement parts to ensure clocks kept accurate time for years, and experimented with materials (wood, metal, acrylic) to create frames that felt premium yet accessible. What began as a passion project soon grew into nksx.shop—an online store dedicated to bringing well-made, stylish wall clocks to customers who value quality over quick fixes.

Today, we still hold true to Fan’s original vision: every clock we sell is a product of care, from concept to delivery.

Our Business Model

At nksx.shop, we operate a direct-to-consumer (DTC) online model—a choice that lets us connect directly with you, cut out unnecessary middlemen, and deliver more value at every step:

  1. Quality Control from Start to Finish: We manage the entire process—from designing clocks in our Ningde studio to partnering with trusted local manufacturers and shipping directly to your door. This means we can ensure every clock meets our strict standards, with no compromises.
  2. Fair, Transparent Pricing: By skipping retail markups, we offer premium wall clocks at affordable prices. You pay for the quality of the product, not extra fees for distribution or storefronts.
  3. Customer-First Support: Our team is based in Ningde City, ready to help with questions (like sizing guidance or style recommendations), returns, or issues. We believe in building relationships—if you’re not happy with your clock, we’ll work to make it right.

Our Future: Expanding to the U.S. Market

As we grow, we’re excited to share our passion for quality wall clocks with customers in the United States—and we’re now in the early stages of this journey.

Why the U.S.? We see a shared appreciation for home decor that’s both functional and stylish. American consumers value pieces that tell a story, and our clocks—with their focus on durability and design—align perfectly with that. Right now, we’re focused on:

  • Conducting in-depth market research to understand U.S. preferences (e.g., popular decor styles, common wall sizes, and demand for features like silent movements).
  • Partnering with U.S.-based logistics providers to ensure fast, reliable shipping and easy returns for U.S. customers.
  • Optimizing our website for the U.S. market, including U.S. dollar pricing, localized shipping policies, and dedicated English-language customer support.

In the months ahead, we’ll launch targeted initiatives—from social media campaigns highlighting our clock designs in U.S. homes to collaborations with U.S. home decor influencers—to introduce nksx to new audiences. Our mission won’t change: to create wall clocks that make every space feel more intentional, and every moment feel well-kept.

We’re thrilled for this next chapter, and we can’t wait to welcome U.S. customers to the nksx family.

Contact us:
Business Address:Room 323-49411, Building 3, No. 26, Songshan Road, Economic Development Zone, Xiapu County, Ningde City, Fujian Province 355100, China
Email: support@nksx.shop
Phone:+86 17795652820